“Penny Wise – Pound Foolish”

“Penny Wise – Pound Foolish”

Health Insurance Frustrated Woman

If I heard this phrase from my Dad once, I heard it a million times.

Some of you may never have heard this particular phrase.  What it essentially means is:  Sometimes by paying too little, you can actually pay too much.

The reason:  The product that you bought doesn’t do what it is supposed to do in the first place, so you have increased costs or frustration from the experience.

This is never more true than in the online Affordable Care Act shopping experience.

I’ve often heard the statement that “people don’t know what they don’t know.”  I think this is true as well.

In the ACA online shopping experience, many brave souls venture alone to the government website, feel like they are pounding their heads against a concrete wall, and try to navigate the site all alone.  They  do this because they believe that if they purchase without any assistance they will get the best price.  WRONG!  The insurance price you pay is the same no matter where you buy.